Our research revealed Pluto as the ancient Roman god of the underworld, guardian of agricultural riches and abundant harvests, often immortalised on Roman vessels. From this inspiration a distinctive brandmark and label system was born.

Fast forward a short time, and after winning multiple gold medals and even ‘World’s best Vodka’, Pluto is now proudly stocked across independent retailers and through Dan Murphy’s and has expanded its product offering to include RTDs.