STATION ROAD

Positioned between the Adelaide Railway Station and Festival Centre, Station Road brings European flair to Australian dining, complemented by a formidable wine selection, all brought together by the East End Cellars team.


SCOPE

Visual Brand Identity


ABOUT

As Station Road evolved into a more casual, bar-led destination, its existing identity no longer matched the experience it was offering. We developed an approachable yet refined visual language that reflected its new direction: fun, fresh and a little bit fancy.

Custom hand-crafted typography blends with classic bistro imagery and a bit of that old showbiz razzle dazzle to bring a new personality to the establishment that feels both fresh and timeless.